The BARBIE Press Tour Is Giving Me and J. Smith-Cameron A Headache
Come on, Barbie! Let's go [to bed]!
“What if Barbie never comes out and we are just stuck in this pastel press tour purgatory forever?” ... is a genuine concern that has been plaguing me for the past few weeks.
“The beauty of Barbie is that she both reflects and impacts culture,” Kim Culmone, Mattel's SVP and Head of Design told me last August. “Today, Barbie is just as relevant, and in some ways even more relevant, than she has ever been. She is both timeless and timely.” That is certainly true. But is she also exhausting?